by Alissa Quart
- Kiplinger's Feb. 2003: "An anti-capitalist tract."
I heard an interview with Alissa Quart yesterday and her book sounds very interesting. She looks at how advertisers try to not only get teens to buy their products but how they change the way teens think.
Quart describes teens in three categories: those embracing corporate labels/lifestyles, teens trying to make a "self brand", and those who reject consumer culture altogether. She also talks about peer-to-peer marketing (very disturbing) where teens tell their friends about products in exchange for free stuff.
I only heard the interview with her, I put this here so I remember to get the book. :-)
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